Luis Pascual
Designing experiences that land — and systems that scale.
I build bridges between design and engineering through robust, accessible Design Systems. Over 10 years transforming complex digital products.
Focused on removing operational friction. I implement token architecture, native WCAG accessibility, and AI-powered workflows so teams ship value faster and with more consistency.
Relevant experience
Sr Product Designer | BBVA
Experience and interface design for the non-customer space (Open Space) → Responsive web.
Sr Product Designer | Openbank
Interface design for Zinia (BNPL platform) → Responsive web and iOS & Android apps.
Interface design for Openbank Wealth (public site) → Responsive web.
Sr Product Designer | Andbank
Redesign of Andbank’s banking platform for customers.
Sr Product Designer | Volkswagen Group
Experience, interface, and design system for the GQD (General Quality Dashboard) and FFP (Failure Fingerprints Dashboard) platforms → Responsive web.
Sr Product Designer | Atresmedia
Redesign of the experience, interface, and design system for Onda Cero Podcast’s streaming and live app → Responsive web, iOS app, and Android app.
Sr Product Designer | Orange
New feature ideation; experience, interface, and design system for the EGEO platform (Espacio Grandes Empresas Orange) → Responsive web.
Ideation, conceptualization, prototyping, and testing of the Orange Empresas management platform for SMEs and freelancers → Responsive web.
Sr Product Designer | Viajes El Corte Inglés
Team of one. Sole owner of UX, UI, and the design system for the BackOffice platform — unifying every supplier booking system (Renfe, airlines, cruises, stays, theme parks, and more) that Viajes El Corte Inglés agents used into a single platform → Web.
Sr Product Designer | Bienzobas
Team of one. Sole owner of UX, UI, and the design system for an oncology platform. Redesign and ideation of a treatment-management product that insurers offered to oncologists to track oncology treatments applied to their patients → Web.
Case studies
The most relevant client projects — and the ones that weighed most in my career — are covered by NDA.
Here’s what I can show: Dua Dupla DS, the most recent work — a Design System whose strength is the process — plus two earlier end-to-end product builds.
Dua Dupla DS (2026) ↗
Design System with AI + human judgment. Three prompts to move forward, two human gates, Storybook in production, and an assistant grounded in the corpus.
Researcher Portal (2022) ↗
Redesign of the platform for managing university researchers’ scientific and economic activity.
Orange Empresas (2021) ↗
Concept, ideation, design, prototyping, and testing of the new self-serve Orange product solution for SMEs and freelancers.
AI tools
Dua Dupla DS ↗
Design System with AI + human judgment. Three prompts, two human gates, Storybook, and an assistant grounded in the corpus.
Tokenalia ↗
A platform that generates primitive (alias) tokens for a Design System with W3C spec — OKLCH colors, typography, spacing, grid, motion, and more — from a quick form or an 11-step setup. It finishes with a showcase of every generated token and a few basic components styled with them, plus a JSON file you can import into Figma.
Figma Project Monitor ↗
A platform that generates primitive (alias) tokens for a Design System with W3C spec — OKLCH colors, typography, spacing, grid, motion, and more — from a quick form or an 11-step setup. It finishes with a showcase of every generated token and a few basic components styled with them, plus a JSON file you can import into Figma.
Portfolios: What do hiring managers want to see? ↗
Open-source dashboard from the survey “Portfolios: Artwork or guaranteed ghosting?”.
Resources
Screen Reader Order ↗
Figma plugin to visualize and configure screen reader reading order.
Design-tokens ↗
Claude skill that generates Design System tokens (Color, Typography, Spacing, Aspect ratio, Elevation, Borders, Grid, Focus, Motion, Shader, and basic components) from brand color and type alone. Fully configurable and customizable.
Components List ↗
Notion template to track creation and maintenance of DS components.
Tokens Typography ↗
Notion template with a typography token configuration table.
Icon Audit ↗
Notion template with a checklist to audit Design System icons.
A bit about me
20+ years of constant evolution. I started in creative direction and advertising, but a love of structure and efficiency pulled me into product design and complex systems.
I’ve worked with product teams at large companies, in contexts where design has to scale without losing coherence — one foot in strategy, the other in technical execution.
I’m a Certified Scrum Master and a strong advocate for inclusive accessibility as a standard, not an option. Lately I’ve been focused on how AI can amplify design, not replace it.
I believe in a future where humans and machines collaborate to create digital experiences that are smarter, more accessible — and why not, beautiful too.
Outside work you’ll find me experimenting with AI, writing about design and systems, mentoring junior designers, playing guitar with my rock band, or getting my hands dirty with acrylics and markers.
Focus
- Design Systems
- Accessibility
- DesignOps
- AI + Design
Tools
- Figma · FigJam
- Cursor · Visual Studio Code
- Claude · ChatGPT · Gemini
- GitHub · Vercel
- Storybook · Notion · Zeroheight